Colombia Showcases Tourism Businesses at International Travel Exhibition

ProColombia participated in World Travel Market London from 3 to 5 November with 21 companies representing the country’s six tourism regions. The delegation included 17 tour operators, three hotels and one airline, promoting cultural, nature, beach and leisure experiences to international buyers. The exhibition creates opportunities for hotels, tour operators and destination-management companies to build international partnerships. HPC can support tourism research, digital promotion and hospitality business strategy.